This is quite old already. During a NASCAR presentation a fan jumps into the car and takes a short ride before he is forced to stop by the security staff. However, all of this has been made up and is nothing more than a very sophisticated guerilla marketing campaign. The staged theft of the NASCAR first appeared on several TV channels (nationwide and local) before it went viral on numerous social media websites. It was so successful because for quite a while most people didn't really know whether it was staged or not.
http://www.youtube.com/watch?v=ni-JFeDYBWg
1 comment:
I wonder whether part of the reason this went viral is that so many people were debating whether it is real or not. The fact that it appeared a bit staged might have helped them.
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