This article highlighted the difficult balance facing companies when using various forms of social media and running promotions to promote their product. This article discusses how some people are upset with the Amazon Price Check ap because it is ultimately taking business away from small businesses. It is interesting to see how companies integrate social media tools into the marketing campaigns because it is sometimes a period of trial-and-error.
1 comment:
I've heard of some businesses starting to use non-standard bar codes to prevent you from scanning their products.
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