I found this article on Digg about how important social media will be for Obama this time around. The article points to the overwhelming presence of social media today, and how it's so much bigger than it was in 2008. It also discusses how, this time around, every politician will be using social media to gain votes. It pushes the idea that simply recording a video or creating a Facebook page is not enough, like we discussed in class. The article also explains that the interaction needs to be two-way, with communication between both the voters and the politicians.
- In 2008, Facebook had 100 million users; today it has 800 million.
- In 2008, Twitter had 8 employees; today it has more than 400.
- In 2008, YouTube averaged 13 hours of video uploaded every minute; today it averages 48 hours.
- Foursquare did not yet exist.
3 comments:
The difficulty is that Republicans are much more active now on social media. They got blindsided during the 2008 campaign, but I don't think they will let it happen again, so Obama has his work cut out for him.
Those statistics are crazy! It's amazing how much social media usage has grown in just three years.
I completely agree with Courtney... I think it is amazing to see how much these sites have grown since the last election. I am very interested to see how the candidates represent themselves on social media sites
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