I found this campaign on the web but what I want to discuss is the probability of been successful. The social tattoo project objective is “to make what the world empathizes with today, what you care about forever”. In the project the volunteers get tattoos about world issues that are choose by twitter followers.
For now they have 591 followers, but I see they have some points against to be successful:
If you get a tattoo choose by another person, does this really mean something for you? Is it what you really care about forever?
It is the part of your body where you get the tattoo visible to give the message to everyone?
A tattoo really helps the social causes?
These points show that there is a problem with the concept of the whole campaign and might be created misunderstood between the possible followers, and weakness for opponents to tattoos.
Just with some time we will see what happen with this social media campaign.
http://socialtattooproject.com/
2 comments:
I guess like with many other campaigns you really wonder what is the logic behind it...
I think using tattoos (is that how you spell it plural?) is interesting and makes the project/campaign stand out, but I really don't know how many people would want something permanent placed onto their body unless they are already in the market for a tattoo.
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