http://www.underarmour.com/shop/us/en/footwear&cid=PS%7CGoogle%7CBrand%20+%20Keyword%7CUS%7C%7C%7Cua%20charge%20rc%7C?008=&004=2097315274&005=26939737954&006=7103583994&007=Search&002=1227021
Saturday, October 1, 2011
Under Armour Employs Scarcity Principle
Under Armour launched its new footwear line, for purchase online as of today. When looking at the webpage for the "UA Charge RC Running Shoes" I noticed a line stating "limited quantities available". Looks like they are trying to employ the scarcity principle to make the shoes seem more valuable.
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Yeah, it's funny. Once you know about the principles of influence, you start noticing them everyone. They are pretty well known, so companies use them quite often.
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