They are as follows:
- The end of the click-through rate as an effective measurement of an ad's success is nigh.
- The thin line between mobile and desktop is getting even thinner as Apple has begun to incorporate iOS features into OSX, while ad servers like Google's DoubleClick begin to integrate their desktop and mobile offerings.
- "Supercookie," a file that allows websites to track users even after they delete it in their browsers. Hulu and MSN have come under fire for their use, but AdWeek does not expect the file's use, which is legal, to stop.
- Ad-tech consolidation becoming a real thing.
- The emergence of HTML5 as the heir apparent to Adobe's Flash.
- According a report from ad intelligence company SQAD, specialized content can still be valuable and make money
3 comments:
Yeah, supercookies aren't going away and they are a bit scary...
Oh I use hulu. Is there no way to get rid of the supercookies? Or is it something I should be worried about?
I wouldn't worry about it. However, one just has to work under the assumption that all of your web browsing activity is being tracked in some form or other. Usually in an 'anonymous' way, but it is being tracked nonetheless.
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