The Amazon Kindle Fire Tablet has been revealed recently, and in addition to a host of other well implemented features, there is one special differentiating ability of Amazon's tablet compared to its competitors. That is, its use of the Amazon cloud system. The cloud is used in many aspects of the tablet, but it is also used in order to expedite results in its web browser.
To summarize the browser function succinctly, Malik from Gigaom states that the hybrid browser "essentially pre-fetches the web, caches it and then serves it up to Fire owners." However, of course there are some privacy implications in this rather bold move. It might come down to whether or not consumers trust Amazon as a company to handle all their web browsing data or if the increased speed in browsing is notable enough to permit such a sacrifice in privacy. Of course Amazon says all customer data will be anonymous and stored in aggregate but I don't think that answer will satisfy everyone.
As a side note however, if you are in the market for a tablet you should definitely check out Amazon's Kindle Fire, I personally think it is easily the best of the android based tablets and the company has a lot to offer because of their already existing services. Oh and also worth mentioning is its listed price of $199 which I'm assuming is being subsidized in order to entice early adopters.
extra reading: http://gigaom.com/cloud/amazon-silk/
1 comment:
Very interesting. I wonder if this might backfire on Amazon, since people are pretty uneasy about being tracked online (even though they are tracked all the time).
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