First of all, Dormify has a blog on the website that is written by college students (referred to as Style Advisors) from all around the country. This encourages students who may know a style advisor to check out the website and blog. I am a style advisor for this site and I know a lot of my friends have looked at the site and some have even purchased stuff from the online store as a result! The blog focuses on information that college students may find useful like move in tips, how to stay clean in college, how to eat healthy on a budget, etc.
Second of all, Dormify has a very inviting and easy to use website. The online store is organized into different categories of items a student may need, like bedding and decorations. The website is also very colorful and has a rotating reel of different things that potential customers would be interested in seeing. This reel allows the viewers to sit back and be told what they would like to do next on the site.
Finally, Dormify is very involved on twitter and facebook. The head of the company emails all style advisors when there is a sale or news on the company (which is often) and tells us to tweet about it and place a link on our facebook pages. Dormify also has a twitter and facebook page and will post about the news. Having so many people post about the information allows a large variety of people to hear about it! The people who are hearing about it tend to be friends or acquaintances of the style advisors who are in college and could use the products. Dormify also has an employee dedicated to answering tweets when they include the hash tag "#getdormified." Any follower can ask a question about college life or moving in and their question will be answered.
Overall, Dormify is a company that focuses on social and online marketing and knows how to use it to its advantage!
4 comments:
Thanks for sharing your experience! It is always interesting to hear how companies are actually using online and social media for marketing.
P.S. How did you become a style advisor for Dormify?
Sounds like a great site! I was wondering if it does any push marketing to help build awareness for the site and its prodcts? It goes back to the class we had about push vs. pull strategies and if a mix of both would work. It seems like they have the pull strategies down, but how can there be pull without people knowing about it first? I was thinking maybe partnering with the university to send out an email blast about dormify.com and then on movein day, the site's reps could come to campus and set up an expo with info on the site, tips, product recs, etc. I think it would boost awareness and sales. Do they do anything like this or are relying mostly on social media marketing?
I got involved with this company by knowing the owner. I have learned a lot about social media through my experience though. I am even taking a class on search engine optimization through the company when I go home for winter break. Most of the marketing is social media, however, the company has been mentioned in magazines, newspapers and on news shows.
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