Monday, September 5, 2011

Zappos... Tweeting on the Job

I don't know how many of y'all use Zappos, but it is a great online retailer with excellent customer service. The company was recently bought out by Amazon, but still has functioning independence. Zappos, in my opinion, uses social media very effectively. This article was written three years ago, but it just shows that Zappos was way ahead of the curve.
Of course the numbers are outdated but it is amazing to see how much they have grown. In 2008 CEO Tony Hseih had 2,800 followers. Today he is closing in on 2 million. You can follow Hseih on Twiter @zappos. Zappos also lets employees tweet throughout the day about what they are doing at work. If you want social interaction with a company that you do business with Zappos is the place to shop.

1 comment:

Daniel Mochon said...

Zappos is one of those companies that always seems ahead of the curve. My favorite web based application from them is their map that shows in real time what people are buying around the country: http://www.zappos.com/map/