Nike Back 4 The Future

On September 7th, rumors started spreading across the internet that Nike was going to be releasing a limited edition shoe based on the shoe worn by Michael J. Fox in Back to the Future: Part II. Sure enough last night Michael J. Fox was on the David Letterman Show endorsing the new shoe explaining that all proceeds will go toward Parkinson's research. 1500 pairs of the shoes will be auctioned on EBay over the next 10 days. In less than 12 hours all shoes on the site had a minimum bid of $4,000 and one pair already had a high bid of $65,000. The video of the commercial which is making its rounds on the internet and can be seen here http://www.nicekicks.com/2011/09/nike-mag-back-for-the-future/ has already gotten 8,000 views in four days. I think this is a great example of a successful viral marketing campaign.

In less than four days Nike took the self-proclaimed "Greatest Shoe Never Made" and made it the greatest shoe everyone needs to have.