SEO & Inbound Marketing Examples

This blog post relates more to the HubSpot case we have to read for Wednesday instead of social media. This summer I worked a lot with WordPress on an authority website called womensfitness.org (check it out if you want and/or become a fan on Facebook). The website pretty much uses the concept of SEO, search engine optimization, to try to become Google's authority on the topics of women's health and fitness, weight loss, nutrition, etc. Eventually, the goal is to make money via advertisers, fitness DVD sales, magazine sales,etc (wherever the site can take itself). However, I just wanted to share a website that we used to generate keywords. If you type in a keyword topic, like the HubSpot case talked about, it will give you a whole list of keywords and how many hits each word gets per month. This website differs because we wrote fitness and health articles SPECIFICALLY using the keywords versus a business' website that is about real estate (for example) and utilizing different keywords within the website to generate a higher ranking on search engines... But it's the same concept, nonetheless. The website is www.semrush.com. We are still working on the site, adding articles as quickly as possible and creating a Twitter account, posting the site on blogs, forums, etc. but we are hoping it will continue getting hits daily. We use www.google.com/analytics to check how many people are looking at the site, which pages they are looking at the most, average time for each page, etc.

Also, one more website that is new is called www.rankpop.com. It was created by the three head guys that own ProspectMX, an internet marketing company, offers link building, pay per click management, search engine optimization, consulting and workshops nationwide. Anyway, the website does a lot that HubSpot does: give companies the tools to rank higher and get more hits to their websites at an affordable price. Rankpop.com even guarantees to their customers that if they don't get the results, they won't have to pay. They use the inbound marketing principles to attract customers and businesses that know they need to get out of traditional marketing but are not quite sure how.