http://mashable.com/2011/09/06/social-network-niche-interaction/
Here's an interesting article from Mashable.com about niche social networks. It talks about the lesser-known social networks that allow users to actually relax and mingle with a smaller, more personal group of people with similar interests, rather than be bombarded by the fast pace and broad audiences of Facebook, Twitter, and Google+.
For example, athlinks.com is a focused social network just for athletes. If you scroll down to the comments, some readers recommended other focused social networks that I'm having a lot of fun checking out. There's even one all about health and beauty and another for people who want to talk about politics!
3 comments:
Interesting, Todt! This kind of reminds me of that Pottermore website coming out for Harry Potter fans. I'm not sure if it's a social network by definition, but it's definitely along the same lines. I guess it does give people a lot more in common with their "friends" on these sites.
I think this is a nice summary of our second lecture. There is a lot more out there beyond Facebook and Twitter.
I'm a bit concerned about the sustainability of such "minor" social networks. Due to the smaller number of members they seem to fade away much faster.
On the other hand these specialized social networks are very interesting for marketing professionals, since here you can adress a much more homogeneous target group (like athlets) and tailor specialized marketing campaigns for such websites at relatively low cost.
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