Qwikster: Netflix Partner or Weed Smoking Elmo?

According to a recent post from Mashable, Netflix is running into some unforeseen social media trouble with its new rental DVD distributing company, Qwikster. Unfortunately for the company, a Twitter account of @qwikster is already in existence. Touting a weed smoking Elmo as his profile picture, Jason Castillo's @qwikster account has nothing to do with the DVD company. In fact, his "tweets mainly revolve around smoking weed and girls." This may be a major roadblock for Qwikster's early development as more people who are curious about the company look to Twitter for more information.