When I turned 16, my mom got a new car and I got the keys to her mini van...not exactly what I was hoping for. My friends dubbed it the "Loser Cruiser" and a boy on the Homecoming dance committee with me said it was so big, it could be the venue for the dance...ha ha. Then last year, Toyota came out with this amazing video marketing their mini van, almost making mini vans look really cool... http://www.youtube.com/toyotaUSA/?x=1sienna
I am not sure if this video really went viral, but it was my favorite commercial. A lot of my friends posted it on Facebook just because they thought it was funny, not because they were in the market for a mini van. Even though the TV commercial was a lot shorter than the YouTube video, Toyota hoped that people would YouTube the full swagger wagon video. I thought this video was a good example of how large corporations, like Toyota, can use social media in combination with traditional marketing for successful promotions.
1 comment:
I think this is a great example of the value of social media. It is a great tool for rebranding the image of a product, since merely being on YouTube makes the brand seem a bit more hip. The OldSpice campaign is another great example of this.
Post a Comment