Not 100% sure how this relates, but I do know that videos in social media are huge and widely used as responses to different things, such as Yelp and negative comments. Videos are a good, easy tool for customer relationship management. Anyway, I keep getting emails from Groupon from the Chicagoland area, and since I'm not there right now, it's really annoying. I clicked "manage subscriptions" at the bottom of one of the emails, and it ends up taking me to a page with a video of a guy that works for Groupon getting "beat up" by this other guy in their office. Anyway, at the end of the video, this is what it says (refer to uploaded picture) I just thought it was a clever marketing tool using humor or maybe guilt to get you to continue to subscribe. (it's hard to see but if you click the picture, it becomes bigger. Also, the button you can click on the actual video on the website says re-subscribe)
1 comment:
Yes! I had the same experience when I moved to New Orleans and cancelled my old Groupon account. It is really clever. I wonder if they have any data on how effective it is.
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