Saturday, September 10, 2011
The personalization of ads
Its not news that social network sites like facebook enables marketers to advertise specifically to the people that are interested. I found an ad campaign this afternoon that really impressed me and was a great example of how ads can be personalized to you. I was not able to get a link for the ad and the video is not working on here, so I will just describe it. EA sports advertised the new Madden 2012 on the right panel under the events/birthdays section as seen below. I have written in my bio that the Minnesota Vikings are my favorite football team, and they are playing the Chargers the first game of the season. They made a 30 second clip of the Vikings scoring touchdowns and sacking the Chargers quarterback. It is safe to assume that they made 32 different clips for all of the 32 teams in the NFL, and they put the video that suits you best on your facebook page. I thought it was a great ad, and it definitely got my attention which is obviously what they are trying to do.
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1 comment:
That is really great. Not only are they hyper-targeting, but properly adapting the content for each target audience.
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