I thought most of you would find it interesting how social media are developing over in Europe. In addition to a general lag, meaning that while Twitter is already a big player in the US in continental Europe it's basically unknown to most of the people, large companies have formed to use social media as a marketing tool before the new media completely reach the masses. One such company is Ebuzzing:
http://venturebeat.com/2011/08/31/europes-ebuzzing-raises-25m-for-social-media-ad-platform/
To give you an idea of magnitudes, Austria - a country that rapidly implements new media technologies - has a population of roughly 8 million. In Austria there are now 2,589,640 Facebook accounts compared to 55,736 Twitter accounts. The number of Facebook accounts is shrinking, while Twitter accounts seem to explode. For more datailed information see this link (I know it's German but I guess you can figure out the graphs):
http://socialmediaradar.at/
1 comment:
Thanks for reminding us that there is a lot more to social media than what dominates in the US. Each country has a unique set of sites and profile of what they prefer to use.
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