I thought this related to the Obama case that we did, and how Obama was really the first to utilize social media in his presidential campaign. Pollsters are trying to figure out how to engage the younger demographic that is found through Facebook, Twitter, etc. This company, Tiipz, is trying to create a high level of interaction among this younger generation that has typically been harder to reach.
http://www.marketwatch.com/story/political-polling-meets-social-networking-2011-11-09
1 comment:
As we saw today, there is still a lot of room for improvement when it comes to market research on social media. I'm sure we will be seeing many more companies like this one that try to fill this space.
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