http://socialmediatoday.com/chrissyme/397350/three-must-haves-using-twitter-crisis?ref=headline_rotator
This is a bit of a cross-over with other marketing issues, but still intriguing. This articles is about fixing crisis via social media, which is where everyone looks when they hear the news. Maybe United Airlines could take a tip or two from this. A very important point for any social media presence whether a sole person to a global cooperation is to "be present consistently. That doesn't mean you have to tweet every hour, it just means you have a content strategy that fits your goals, and you are committed to it." The article reviews pre-crisis, crisis strategy and post-strategy. If you anything it makes for a good interview question when applying for social media jobs. Do you think twitter will take over press releases in crisis strategy? Or rather how beneficial is Twitter via a press release in this situation?
3 comments:
I think that their emphasis on having a pre-crisis strategy is important. If you don't have a good social media presence by the time the crisis strikes, you are going to be in trouble when you try to deal with it.
I think thats the biggest mistake you see in the news today. The companies realize too late that the consumers control the brand (through social media mainly) these days in marketing. Hopefully they bounce back and learn something out of it.
I agree with Professor Mochon. Hopefully companies understand the importance and organizational benefits of implementing a pre-crisis strategy. However, if a company doesn't have a pre-crisis strategy then it doesn't mean it's too late! Investing time and energy into a social media can still help put a bandaid over the scrapes. Either way, the follow-up after the crisis is key to accelerating recovery time.
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