http://www.youtube.com/watch?v=tw7uhVtpI5I
The link above connects to a strange youtube pair: Sour Patch Kids and Method Man from the Wu Tang Clan. Sour Patch is releasing a video game to promote its brand name and diversify into what they consider an attractive market. If that weren't odd enough, the company recruited Method Man to create a soundtrack and music video for the game. The video's surprisingly entertaining and holds as much musical validity as it does marketing power. Since its debut about a month ago, the video has reached nearly 700,000 views and saturated a unique market (Wu Tang and Method Man fans) that Sour Patch certainly would not be associated with otherwise. It will be interesting to see the effects of the viral video on game sales and game sales on the candy line. In the meantime, at least the video's entertaining.
1 comment:
That is a truly odd collaboration, although it is pretty entertaining, so it might work...
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