Saturday, November 5, 2011

The RadBrad - Social Media Marketing Unleashed

Just recently I stumbled upon this guy's Youtube channel:

http://www.youtube.com/user/theRadBrad

He simply plays computer games and comments on them while playing. In total he got 32 million views on his videos. This is impressive for many reasons. First, many people pay good money to play the games themselves. So why should they watch someone playing when they could play themselves? Second, his comments are mostly not related to the game but to this guy's life (interrupted with cussing).

If you look at his channel's landing page links for all major social networks almost jump your face. I don't know if this guy knows what an awsome social media strategy he is running. He certainly puts a lot of time into his channel and by the amount of advertising he does I think it pays out pretty well.



1 comment:

Daniel Mochon said...

How odd. Let us know if you ever find out why so many people want to watch this guy play video games.